Ski Mask the Slump God is the latest artist to address H&M’s “Coolest Monkey in the Jungle” sweatshirt controversy, and it sounds like he’s doing so in his trademark off-the-wall style.
If you haven’t heard about this issue, it relates to the clothing line H&M putting a hoodie out that says, “Coolest Monkey in the Jungle.” The sweatshirt was modeled by a black model, and not just a model but a child. You can see it here:
There was obviously a lot of outrage over the blatant racism, but at least people are fighting back. Musicians like The Weeknd and G-Eazy cut ties with the brand. H&M has received a lot of hate for this sweater, including Ski Mask the Slump God. He raps in this new song:
The song is kind of repetitive, but I think that is the point. By the repetition of the lines “the coolest monkey in the jungle,” it really shows how racist that phrase is, and pokes fun at H&M for not realizing it first. It also is good to capitalize on a current event that is happening, but that doesn’t mean that this is a good song. I actually think it’s a sorry excuse for music, but anything to make a statement right?
Listen to the song here:
https://www.youtube.com/watch?v=PfEwEck7GwE