A few months ago, YouTube quietly added stories as a feature to their video streaming platform. Popular users now have the ability to record and post their own short videos and have them appear in story format, similar to other social media outlets. This feature isn’t available to everyone who has a channel, only those with a substantial audience.
Stories initially became popularized via Snapchat, allowing users to log a narrative using pictures and videos that would last only for a 24 hour period. Since then, both Facebook and Instagram have adopted the same format, launching the feature to mainstream appeal.
The tutorial above outlines how to use the function on the mobile app for users to post on their own personal channels. The idea behind adding stories to YouTube is to allow their creators to reach out to their fans in a fast, easy, accessible way. Stories have become a staple of social media, and have become necessary to these platforms to engage its users.
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