Barack and Michelle Obama have signed a deal with Spotify to produce podcasts.
In a statement to the Los Angeles Times, Barack said, “We’ve always believed in the value of entertaining, thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
The LA Times also noted, “The Obamas’ production company Higher Ground said Thursday that it has forged a partnership to create podcasts exclusively for Stockholm-based Spotify’s global platform. Publicly traded Spotify is the world’s largest streaming music company, with 100 million paying subscribers and more than 217 million monthly active users”.
Characteristically of Barack, he was smart to sign specifically with Spotify, not only because it’s the largest streaming service on the market, but that’s also the one I have.