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Kim Kardashian-West took a trip to the White House to continue to raise awareness about criminal justice reform. Partnered with Lyft, she announced a program that will provide gift cards to released convicts. These will help in finding a job, transportation, and more. During the announcement, Kim said, “Everyone wants the community to be safe, and the more opportunity we have and that they have and the support that we help give them, the safer everyone will be.”

While en route to the White House, Kim tweeted a video saying “I am heading to the White House to speak at the second-chance hiring and re-entry event…” and later tweeted she was “honored to be a part of the announcement that the administration and the private sector are stepping up to create opportunities for these men and women to succeed once home.”

It’s nice to see Kim Kardashian-West making a difference with prison reform, which everyone knows is shaky at best. She also appears to be trying to reverse the whole rich, dumb, why-am-I-famous stereotype that has haunted her and her family for years.