BROCKHAMPTON released a music video for their album Ginger’s single “Sugar” last December. Since it’s release “Sugar” has gone gold and became a dance meme on Tik-Tok.
The video is brilliant, violent and sexually explicit, as it opens up with footage of a couple engaging in intercourse. The couple is then disturbed when an alien shoots the male in the head leaving him dead, and the female screaming. The guys are all dressed in orange jumpsuits, and we see Matt Champion take a trip to hell, and frontman Kevin Abstract covered in green slime.
Yesterday, the boy band released a much more G-Rated and calmer second music video for the single, that is also directed by Abstract. The group and Ryan Beatty perform in a light tan backdrop filled with a few props like a mirror, chair and ladder. The new video, is definitely bland compared to its predecessor, but nonetheless still great.
Listen to their album Ginger below.