It’s been almost three years since the release of Jaden‘s 2017 album SYRE, and he’s back with an eight minute music video for his hit “Ninety.” Here he titles it as “NINETY: A Poem By SYRE.”
The opening credits states, “This is a twisted love story.” The cinematography features Jaden’s typical signature sunset gradient of pinkish blue throughout. Halfway through we see Jaden get teary eyed after a relationship doesn’t turn out the way he has planned. “Come here, mama, I know you want me/ Food from the soul, I know you’re hungry/ Gave you my two cents, ain’t got money, but/ I’ll take you somewhere fun and tell you something funny, hey/ It’s something funny, baby,” he sings in the opening lines, only to want to remain friends later on in the narrative.
He announced the music video’s premiere on his Instagram.