Select Page
[MUSIC] MUSIC VIDEO OF THE YEAR

[MUSIC] MUSIC VIDEO OF THE YEAR

The creativity that makes music videos eye catching don’t necessarily come from the director anymore. Now and days all of it is produced by the artist and his friends. 2018 was the staple of this statement with most if not all the good music video being overseen by the artist. In my opinion these are the candidates for Music Video of the Year.

Asap Rocky owns two spots with “Asap Forever” and “Praise The Lord”(ft. Skepta). Then you have Travis Scott coming in with “Sicko Mode” which in like 2 and half songs in one. Which is amazing because the visuals fit right in with his rager mentaily. Then 6Lack comes in with “Pretty Little Fears” which also got nominated for the Grammy’s in the same category. Last but not least rounding the list off is Childish GambinoThis is America” which is also nominated by the Grammy’s in the same category.

Please this is just my opinion I am not a director, so no I don’t understand how hard it is to cgi a skyscraper doing the milly rock so don’t come for me. Now to start ranking each video with “Praise The Lord” coming in at number 5. This video is amazing especially when you realize they were filmed in two different countries. The video is split with Rocky and crew in NYC while Skepta and his crew were in London. You can simultaneously see both places while also noticing how they compare and contrast both cultures. The visual effects are on another level, but the only problem is it would be hard for the normal person to keep with it. It’s a lot going on at once so it’s easy to get lost in the concept of the video, which then makes it seem like Rocky was doing to much. The track alone is good but for the normal person the over the top video will take away from it. Check it down below

Coming in at number 4 is Travis Scott ” Sicko Mode” with 5 beat changes and crazy visual effects. In all honesty the song was ok, the video was crazy, but the moment had more impact. It’s not very often we get two top artist collab on a track like Travis and Drake, but it wasn’t as good as it seemed. The way the track starts sounds and looks amazing but yet again it’s like Travis kinda threw a lot at it and hope for the best. Don’t get me wrong from 00.00 to 1.30 the visuals were mind blowing but after that it became annoying. Outside of the bus part during Drake’s verse I could have done without the rest of it. After awhile it become confusing and wasn’t matching up with the lyrics, looks like a kid that was on his last day of a visual software trial. Then the excessive beat changes also dulled the video because I would be bumping too one then a second later the whole vibe would change. Travis had a amazing concept just didn’t execute it well. Check the video out down below.

Coming in at number 3 is Asap Rocky “Asap Forever” I don’t know who Dexter Navy is but he did a amazing job directing this video. From beginning to end this video is visually beautiful and well put together. Outside of getting dizzy from the camera angles turning upside down this video captures everything ASAP and NY all at once. This is honestly my favorite video for the year too bad it didn’t get the recognition it deserved. Rocky needs to start getting more credit for his work in the music industry because they always low ball him for being into fashion more than music. If it wasn’t for the next two videos Asap Rocky would win this award.

Now coming in at number 2 we have Childish Gambino ” This is America” The video actually outshines the track and made it rise to where it’s at now. Gambino drop this video out of nowhere but it is perfect for the things we are dealing with now. Outside of the lyrics just looking at the video it highlights police brutality, racism, crime, and how guns are treated better than people, even his amazing dance moves were put on display. Gambino does exectiptinal job of depicting a perfect picture of America and everything a black man has to deal with. This video has so many hidden message in it that you won’t be able to catch them all in one view. We as a nation need to see this, it would help put a lot of things in perspective and it did as it was critically acclaimed by many award shows. Outside of the no replay from the song this video did exactly what it was supposed to do show what America actually looks like

Let’s start a drum roll for the award winning Music Video “Pretty Little Fears” made by 6Lack ft. J Cole. This whole video is a mood for the cuffing season, with settings like the fall carnival, late night car rides, and those one on one therapy car talks. This video does a perfect job of catching and maintaining the vibe for the song especially with j cole verse. This Grammy nominated video is second to none meeting all the criteria’s and has amazing replay value as you can play this during any moment in time. I dont know how 6Lack album wasn’t in contention for album of the year but the Grammys usually get that part wrong anyway so that is too be expected. Check out why I think this video should win a Grammy down below

 

[DIY SNAP CHAT MUSIC VIDEO] NICKI MINAJ’S “CHUN-LI”

Nicki Minaj just put out two music videos for her singles, “Chun-Li” and “Barbie-Tingz” which was released April 12th, 2018. To promote her singles she premiered her music video for highlight track, “Chun-Li”. She decided to do a very DIY video which includes her filming from her SnapChat camera. I’m sure that her official videos will come out soon but this was a great tease since we have missed Miss. Minaj for quite some time.

Check out the music video for “Chun-Li” here:

The outfit is truly amazing along with a big wig, fishnets and leather. One thing I love about Nicki is her sense of style. She is seen lip-synching the song as if she was one of her fans posting the video up to their story. I love the personability of the video along with her exaggerated expressions- which she is known for. You really have to be the queen of rap to film a music video on SnapChat. 

Hopefully the real video drops soon, I’ll be counting down!

 

Image credit for header

ITS THE NEW 92.3 ALT-ROCK STATION ACTUALLY ALT-ROCK?

For six years there has been no alternative rock on the New York City airwaves. The pop channel 92.3 NOW, which has been competing with Z100 for years threw in the towel and changed their station to alternative rock on November 17th, 2017. It is New York’s first alternative station after six years since 101.9 RXP changed their format to the news.

To celebrate ALT 92.3 played 10,000 songs in a row without commercial interruptions. Their top songs were Foo Fighters’ “My Hero,” followed by 30 Seconds to Mars’ “Walk on Water,” MGMT’s “Kids,” Vance Joy’s “Lay It On Me” and Nirvana’s “Smells Like Teen Spirit.

Pat Paxton, Entercom’s President of Programming stated:

“In a city where alternative music is a way of life, we are thrilled to finally fill the void in radio in New York City. With the launch of ALT 92.3, we will cater to the passionate / core audience who have helped define the genre for decades — and we couldn’t be more excited to turn up the volume.”

They started off strong and I was really excited about this new ALT rock station. I thought it was great to have a station that played my favorite genre of music. I was expecting them to play more relevant alt-rock since that is the point but a few months later it seems like they are moving away from their original goal.

Fast forward a few months later, they play a variety of music but it is more pop leaning. They play “Thunder” by Imagine Dragons which is a lot more pop than alt. They play “Colors” by Beck which I would categorize as more of alt-pop. “Sweater Weather” by The Neighbourhood which is a very old song- and also alt-indie. “My Favorite Color is Blue” by Robert DeLong which is pop. “River” by Bishop Briggs which is a lot more indie pop.

They also play Smashing Pumpkins, The Offspring, The Killers, Fall Out Boy and Nirvana over and over again. These are great songs and musicians but they are constantly being played when there are so many other alt-rock songs that are recent.

Overall 92.3 created an alt-rock station to play alt-rock but they seem to be moving away from this sound to put songs that are primary indie pop or alt-rock songs that have a pop influence. It seems like they are not doing too great and want to appeal to the masses so that the majority will still listen, but that isn’t the point of an alt-rock station. I think there has to be another alt-rock station to compete that actually stays true to their original message. It is also the first few months of their release so I hope they fix the kinks to be a great collective station.

 

Image credit for header

[LIL UZI VERT] OFFICIAL VISUALIZERS ARE THE NEW LYRIC VIDEOS

If you love the song “Unfazed” by Lil Uzi Vert featuring The Weeknd then you have been listening to this song wrong. Lil Uzi Vert put up a great visualizer video for the song and it captures the fun and trippy energy.

Check out the Official Visualizer here:

Hey, we might not have a music video but this is pretty close.

Lil Uzi Vert has always been a huge fan of visualizers.

Check out the “Neon Guts” visualizer here:

And don’t forget about the “The Way Life Goes” Visualizer:

He has always been a creative soul. The graphics really help put these songs on the next level. I hope he continues to add this element to his discography. I wouldn’t say they are better than his music videos but hey it’s a lot better than a simple lyric video. Check out more of his work on his YouTube channel.

 

Image credit for header